The Indie Hacker's Guide to Selling Your First Digital Product

The biggest myth in selling digital products is "build it and they'll come." They won't. A product is 20% of the game; getting it in front of people is the other 80%. The good news: that 80% is free if you're willing to show up.

Pick ONE specific product

"I make everything" sells nothing. "I made a prompt pack for developers who use AI" sells. Narrow beats broad every time when you're starting.

Price for the impulse buy

$9–$29 is the magic range for digital products. Cheap enough to buy without a meeting with yourself, valuable enough to feel real. Launch with a discount to create urgency.

Show up daily for 14 days

Pick one channel — Twitter/X for dev and AI, Reddit if you give value first. Post every single day: share a free tip, build in public, help people, and mention your product where it fits. The first sale usually lands within a couple of weeks of consistent posting.

Then clone the formula: a second product, a bundle, an email list. Compounding starts once you've shipped one.